Step-by-step guide to creating impactful advertisement videos

Step-by-step guide to creating impactful advertisement videos

In 2025, ad videos are more than just tools—they’re key to online connection. You’ve likely seen how videos fill your social media and websites. That’s not by accident. Companies spend a lot on video ads because they work. For example:

1. 93% of marketers say videos give great results.
2. 84% say videos directly help increase sales.
3. 87% of people say a video made them buy something.

Why? Videos catch attention, share stories, and create feelings, all in less than two minutes. If you want to learn how to make advertisement videos, you’re already starting right. Let’s get started!

Understanding Video Ads: What They Are and Why They Matter

What is an advertisement video?

An advertisement video is a short clip made to promote something. It’s like a digital commercial that grabs attention fast. These videos can show products, share customer reviews, or tell fun stories. You’ve seen them on YouTube, Instagram, or TikTok. They’re popular because they work well.

Unlike old-fashioned ads, these videos are made for online platforms. They fit perfectly into apps you use, like Instagram or YouTube. Great ad videos don’t just sell—they connect with people. They tell stories, make you feel something, and help you remember the brand.

Why are advertisement videos important in 2025?

In 2025, video ads are super important. Why? People love watching videos. They’re fun, easy to understand, and great for sharing information. Studies show people remember 95% of what they see in a video but only 10% of what they read. That’s huge for businesses trying to stand out.

Here’s why video ads are leading digital marketing:

Video ads also help businesses get results. They don’t just get views—they lead to sales. A YouTube ad might make someone buy something, or a TikTok trend could make a brand famous. Tools like JoggAI make creating these videos simple.

The online world moves fast, so standing out is hard. But with good video ads, you can grab attention, build trust, and inspire action. If you’re not using video ads yet, now’s the perfect time to start.

How to make advertisement videos: A step-by-step guide

Making great video ads doesn’t have to be hard. By following simple steps, you can create videos that grab attention and work well. Let’s break it down.

Set your goals and main message

Before filming or editing, decide what you want to achieve. Do you want more people to know your brand? Are you trying to sell more products or get website visits? Clear goals will help you make better choices during the process.

Here’s how to set good goals for your video ads:

• Be clear: Instead of saying, “I want more people to know my brand,” say, “I want 20% more website visits in three months.”
• Use S.M.A.R.T. goals: Make them Specific, Measurable, Achievable, Relevant, and Time-based. For example, “Get 500 new leads in six weeks.”
• Match your goal to the video type: If you want brand awareness, make a short, fun video. For sales, show product details and add a clear call-to-action.

Pro Tip: Think about the main idea you want viewers to remember. Is it how your product helps them? Or how your service solves a problem? Keep it simple and stick to it.

By setting goals and a clear message first, you’ll save time and stay focused.

Know your audience

Your video won’t work if it doesn’t connect with the right people. That’s why knowing your audience is so important. Who are they? What do they care about? Where do they spend time online? Answering these questions will help you make videos that feel personal.

Here’s how to learn about your audience:

1. Check their details: Look at age, gender, location, and income. For example, if you’re targeting young adults, Instagram or TikTok might be the best platforms.
2. Understand their problems: What issues do they face? If you’re a meal kit company, your audience might be busy people who want quick, healthy meals.
3. Learn what they like: Do they enjoy short, fun videos or longer, detailed ones? For example, GymShark works with fitness influencers because their audience loves workout tips.
4. Group your audience: Not everyone is the same. Nike does this well by making different ads for groups like women athletes or young runners. Personalizing your message makes it stronger.

Did You Know? 68% of people want personalized experiences. Personalization can even boost sales by 760%! Knowing your audience helps you make better videos.

When you understand your audience, your videos will feel made just for them. This builds trust and gets more people interested.

Plan your storyboard and write a script

Once you know your goals and audience, it’s time to plan. Start with a storyboard and a script. These are the building blocks of a great video ad.

Why storyboards are helpful

A storyboard is like a map for your video. It shows each scene and keeps your ideas organized. Think of it as a comic strip for your video.

Here’s what to include in your storyboard:

• The hook: The first few seconds should grab attention. Use a bold statement or question to make people curious.
• The problem: Show the issue your audience faces. This helps them relate to your video.
• The solution: Show how your product or service fixes the problem. Use visuals or customer reviews to make it convincing.
• The call-to-action (CTA): End with clear instructions, like “Visit our site” or “Sign up now.”

Fun Fact: You don’t need fancy tools for storyboarding. Even simple sketches can help you plan your video.

Writing a strong script

Your script is what turns your storyboard into a story. A good script doesn’t just explain—it convinces. Here’s how to write one:

1. Start strong: Grab attention with your first line. For example, “Tired of spending hours cooking?” speaks to a common problem.
2. Keep it friendly: Write like you’re talking to a friend. Avoid big words and keep sentences short.
3. Focus on benefits: Instead of saying, “Our blender has a 1000-watt motor,” say, “Make smoothies fast with our powerful blender.”
4. Add a clear CTA: Tell viewers what to do next, like “Click below to start.”

Pro Tip: Read your script out loud. This helps you find awkward parts and make it sound natural.

Why storyboards and scripts work together

When you combine a good storyboard with a strong script, you’re set for success. Storyboards keep your visuals on track, and scripts keep your message clear. Together, they make creating videos easier and more effective.

Quick Reminder: Don’t skip this step! Planning now saves time and money later.

By following these steps, you’ll create videos that look great and get results.

Choose the right platform for your video ads

Picking the right platform is key to your ad’s success. Each platform has its own style and audience. To succeed, match your advertisement video to where your audience spends time.

Popular platforms for video ads

Here’s a simple guide to popular platforms and their strengths:

• YouTube: Best for longer videos and storytelling. It’s the second-largest search engine, so it’s great for reaching many people. Use it for educational or fun content.
• Instagram: Ideal for short, eye-catching videos. Instagram users love quick, colorful content. Try Stories or Reels to grab attention fast.
• Facebook: Works well for both short and long videos. It’s great for targeting specific groups and adding calls-to-action.
• TikTok: Perfect for trendy, creative videos. TikTok users enjoy fun, relatable content. Joining trends here can grow your reach quickly.

How to choose the right platform

Follow these steps to pick the best platform for your ads:

1. Know your audience: Where do they hang out online? Younger people might prefer TikTok or Instagram. Professionals may use LinkedIn more.
2. Match the platform’s vibe: Each platform has its own feel. YouTube is great for detailed videos, while TikTok and Instagram are better for quick, fun clips.
3. Check your budget: Some platforms, like Facebook, are budget-friendly. Others, like YouTube, may need more money for high-quality videos.
4. Test and learn: Start small on different platforms. Use data to see which one works best for your goals.

Pro Tip: Tools like Vidyard, Loom, and StoryXpress can help. Vidyard gives detailed stats, Loom is easy to use, and StoryXpress offers video personalization.

By choosing the right platform, your video ads will reach the right people and get better results.

Edit and polish your advertisement video

Editing makes your video shine. Even great footage needs work to look professional and keep viewers interested.

Why editing is important

Editing isn’t just cutting clips. It’s about telling a story that connects with your audience. A well-edited video can:

• Get more clicks on calls-to-action (CTAs).
• Increase shares and positive comments.
• Boost sales and website visits.

Steps to edit and polish your video

1. Set a clear goal: Before editing, think about your goal. Are you building brand awareness or driving sales? Your goal will guide your edits.
2. Cut extra parts: Remove anything unnecessary. Keep your video short and focused. Most viewers decide in seconds if they’ll keep watching.
3. Add great visuals: Use clear images, animations, or graphics to make your video stand out.
4. Include captions: Many people watch videos without sound. Captions help them understand your message.
5. Fix the sound: Use clear audio and music that fits your video’s mood. Bad sound can ruin even the best visuals.
6. End with a strong CTA: Finish with a clear action, like “Shop now” or “Visit our site.”

Tools for editing

You don’t need to be an expert to edit well. Try these tools:

• Adobe Premiere Pro: Great for advanced editing.
• Canva: Easy for beginners with templates and simple features.
• iMovie: Good for Mac users who want basic editing options.

Fun Fact: Well-edited videos with clear CTAs can boost website conversions by 15% in three months.

Metrics to check after editing

After editing, track how your video performs. Key things to watch include:

• Watch time: How long people watch your video.
• Audience retention: Where viewers stop watching.
• Click-through rate (CTR): How often people click your CTA.

By focusing on editing and tracking, you’ll create videos that look great and achieve your goals.

How to make advertisement videos with JoggAI

What is JoggAI?

JoggAI is a smart tool that makes creating ad videos easy. It’s great for small businesses or big marketing teams. JoggAI saves time, boosts creativity, and helps you make professional videos. With AI features, it creates videos that connect with viewers and get results. From turning links into videos to offering over 400 avatars, JoggAI is your go-to tool for making amazing ad videos.

JoggAI Features for Video Ads

Turn links into videos

Imagine turning a webpage or blog into a video in seconds. JoggAI does this by analyzing the link and creating a video with key points. It’s perfect for reusing old content in a new way.

AI-made scripts for better results

Writing scripts can be hard, but JoggAI makes it simple. Its AI writes scripts that match your goals and are easy to understand. Businesses using JoggAI have seen great results:

• ROI between 50% and 500%.
• A 10% boost in marketing success for medium businesses.
• Small businesses saw sales grow by 25% or more.
• Testimonial videos increased sales by up to 80%.

Make many videos at once

Need videos for different platforms? JoggAI lets you create many videos quickly without losing quality. This is great for reaching different audiences on YouTube, Instagram, or TikTok.

Over 400 avatars for better connection

JoggAI has more than 400 avatars to represent your brand. These avatars make your videos feel more personal and relatable, helping viewers connect with your message.

Translate videos with one click

Want to reach people worldwide? JoggAI’s one-click translation lets you make videos in many languages. This ensures your message works for everyone.

AI editor for perfect videos

Editing is important, and JoggAI’s AI editor makes it easy. It improves visuals, fixes sound, and ensures your video looks professional and polished.

Steps to Use JoggAI for Ad Videos

Step 1: Drop URL/Upload Photos

Simply paste your product URL or upload images or clips into JoggAI.

Step 2: Select

Choose the ideal avatar and template from our asset library that match your needs.

Step 3: Download

Use the AI editor to finalize your video. Once it’s ready, export and share it on platforms like YouTube or TikTok. JoggAI makes the process fast and easy.

Ready to get started? Use these tips to create your own videos. Try platforms like YouTube to share your story and connect with viewers. Don’t forget tools like JoggAI to make the process simple and quick. With the right steps, your videos can make a big difference.